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Sid Barcelona has a diverse work experience spanning over several industries. Starting in 1990, they worked as a Designer at Bogart Szabo Design, followed by roles as an Interactive Designer/Contractor at Philips Interactive and a Senior Designer at The Invisions Group. In 1997, Sid became a Founding Partner and Creative Director at Iconix, helping build the agency from a startup to a full-service agency. Sid later served as the Director of Web Development at Iconixx and was responsible for creative and front-end web development. In 2003, Sid took on the role of Managing Partner at Fort Knox Recordings and also worked as a Music Producer/DJ for Fort Knox Five and Thunderball. In 2012, they joined Threespot as a Senior User Experience Lead, leading project discovery and developing digital strategies. Sid then progressed to roles as an Associate Creative Director, Creative Director, and Senior Creative Director, before most recently serving as the Director of Creative Strategy. At Threespot, Sid managed teams, provided creative direction and strategy, and actively engaged in new business development. Throughout their career, Sid has demonstrated expertise in design, web development, music production, and creative leadership.

Sid Barcelona attended the Rhode Island School of Design from 1986 to 1990, where they obtained a Bachelor of Fine Arts degree in Graphic Design. Additionally, they have obtained a certification titled "Mindware: Critical Thinking for the Information Age" from Coursera in an unspecified year.