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Yana Naydenova has accumulated extensive experience in the digital marketing field, specializing in paid social media management and analysis. With a background in brand management and advertising, Yana has successfully led and developed operations teams, optimized paid media campaigns, and executed strategies across multiple global markets. With a strong skill set in copywriting, strategy creation, and reporting, Yana delivers valuable insights and results to clients. Continuing to stay current with industry updates, Yana conducts A/B testing on various social media platforms to drive engagement and increase brand awareness.