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Deirdre Tippen is a seasoned marketing professional with over 20 years of experience, currently serving as the Head of Performance Marketing & Planning at Three UK since March 2022. In previous roles, Deirdre was the Head of Marketing Optimisation at The Very Group, Head of Marketing Strategy & Effectiveness at Virgin Media, and held several key marketing positions at Telefónica UK, where responsibilities included managing significant marketing budgets and developing direct response advertising campaigns. Deirdre's expertise extends to consumer promotion management at The Coca-Cola Company and account management at Ogilvy One. Deirdre holds a BSc in Management, Marketing from Trinity College Dublin and a Bachelor of Science in Advanced Marketing Techniques from Technological University Dublin, complemented by a Marketing Week Mini MBA.