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Brian Overbye is a seasoned professional with extensive experience in product development, marketing strategy, and data-driven solutions. Currently serving as Managing Partner at Three North since November 2019, Overbye leads efforts to enhance marketing operations for businesses. Prior to this role, Brian co-founded and served as VP of Products at Bridge, a technology firm focused on the beverage alcohol industry, which was acquired by SevenFifty in 2020. Brian also held key positions at 150Elm, where business intelligence tools were developed for the wine and spirits sector, and at Cast & Create, where strategic growth initiatives were implemented. Additionally, the President and Founder of Just Peachy Pictures, Brian led a successful content creation and media consulting firm. Earlier experience includes analytical roles at The Coca-Cola Company and TransCore, managing data and financial controls. Brian earned a Bachelor's degree in Finance from the University of Central Florida.