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Tiankai Feng currently serves as the Head of Data Strategy & Data Governance Services for Europe at Thoughtworks, focusing on developing value-driven solutions for clients. Simultaneously, Tiankai holds the position of Head of Marketing at DAMA Germany, leading initiatives to foster community engagement and thought leadership in Data Management and Governance. Previously, Tiankai authored the book "Humanizing Data Strategy - Leading Data with the Head and the Heart" and served as an Ambassador for DataQG, a prominent data governance network. At adidas, Tiankai advanced through various roles including Senior Director of Product Data Governance and Director of Digital Analytics, overseeing essential processes related to product data accuracy and consumer insights. Early career experience includes a Senior Consultant role at TD Reply, managing digital strategy projects and international brand marketing. Tiankai holds a Master of Science in Business Administration and Engineering from Technische Universität Berlin and has pursued further education at MIT Sloan School of Management and University of Hamburg.