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Richard Potts has worked in the digital marketing field since 2004. Richard began their career as a Field Marketing Manager at Face Media and an Athlete Representation Assistant at Octagon. In 2005, they joined AMS Medianet as a New Media Executive, where they were involved in new business pitches and introducing online media to offline media buyers. In 2009, they moved to Ebiquity plc as a Digital Consultant, where they provided analysis of digital campaigns and produced planning and strategy recommendations. From 2011 to 2016, they worked at 1000heads as a Digital Performance Manager and Senior Account Manager, managing and growing accounts through interpersonal skills, the development of insight driven creative ideas, and dependable client servicing. Finally, from 2016 to present, they have been the Head of Paid Digital Marketing at Thortful.

Richard Potts attended Newcastle University from 2001 to 2004, studying Applied Communication and Marketing. Richard also attended St Edwards.