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Jasmine Sia has a strong background in social media, digital marketing, and content management. Jasmine has worked at various companies since 2010, including ThirtyThree as a Social Media Director, where they led a team in the UK, developed social media strategies, managed client accounts, and oversaw new business development. Prior to that, they worked at Enhance Media Ltd as a Social Media & Content Manager and Senior Social Media Executive, where they managed integrated marketing campaigns, created engaging content, and developed successful social media strategies for clients such as KPMG and Boots. Jasmine also gained experience as a Digital Marketing Executive at Masterclass Limited, where they established the brand's online presence through various channels, and as a Marketing Assistant at Healthy Options, where they contributed ideas and feedback to TV commercial production. Jasmine holds a degree from the University of Kent.

Jasmine Sia started their education at ICA, where they pursued primary education from 1994 to 2004. Jasmine then attended the British School of Manila from 2006 to 2008, where they studied International Baccalaureate and focused on subjects like Business, English, Biology, History, Maths, and Mandarin. Moreover, they pursued a BBA in Business Administration (Marketing) from the University of Kent between 2008 and 2011. Afterwards, they enrolled at King's College London from 2012 to 2013, where they obtained an MSc in International Marketing.