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Allie Russell is a seasoned marketing professional with extensive experience across various organizations. Currently serving as Senior Product Marketing Manager at Thinkific since June 2021, Allie leads a team in developing product marketing strategies while collaborating cross-functionally with Product, Sales, and Marketing leaders to optimize go-to-market initiatives. Previously, at Booking.com from October 2018 to April 2021, Allie was involved in a data-driven product team focusing on expanding a B2C segment. At Hootsuite, Allie held several roles from March 2012 to August 2018, including Content & Campaigns Manager for the Asia Pacific region and Product Marketing Manager for education programs. Allie's earlier experience includes coordinating marketing and public relations for Sequoia Company of Restaurants. Allie holds a BBA in Business and a Diploma in Marketing Management from the British Columbia Institute of Technology.