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Scott Petersen is a seasoned creative professional with extensive experience in design and strategic collaboration. As the Principal at Fiction since January 2002, Scott has focused on producing industry-leading creative work that integrates strong design with strategic insight. Prior to this role, Scott served as Creative Director at Pamplin Communications in partnership with Sony Entertainment, where responsibilities included developing new media projects and brand initiatives. Earlier experience includes a position as Senior Designer for digital and motion content at Downstream, working with prominent clients such as adidas and Nike to align brand strategies with innovative media solutions. Scott holds a Bachelor of Science degree in Design, Film, and Photography from Oregon State University.