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The E-commerce Team at THG Ingenuity plays a crucial role in driving the success of direct-to-consumer brands by managing localized trading strategies, overseeing online merchandising, and enhancing customer experiences. This diverse team, led by the Head of Ecommerce, collaborates on product management, trading analysis, and market entry strategies, ensuring seamless integration of branding, marketing, and fulfillment services across global markets. Their focus is on optimizing sales performance, mitigating risks, and maximizing profitability for THG's portfolio of consumer brands.