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Sam O'Hara is an experienced digital marketing professional specializing in paid media and social media strategy. Currently serving as Head of Paid Media at THG Ingenuity since January 2021, Sam has held multiple roles within the company, advancing from Paid Media Manager to Paid Social Lead. Prior experience includes leading social media initiatives at Seatriever International Holdings Limited, UKFast, and Cult Network, where Sam successfully established and enhanced brand presence across various platforms. A co-founder of Popcorn Creative, Sam also has a robust foundation in social media management, having been recognized as Most Valued Person at Ionic Recruitment Ltd and earning accolades as Apprentice of the Year from The Juice Academy. Sam holds a Bachelor's Degree in Journalism from Liverpool John Moores University and has completed a City and Guilds Level 3 in Social Media.