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Dan Alderson is currently the SEO Lead at THG Ingenuity, with previous experience as a Technical SEO Manager and Training Lead at WMG Agency, Technical SEO Manager at Ingenuity Digital, Search Manager at DOMU Brands, and Senior SEO Manager at MEC. Dan has a background in digital media and online marketing, with a focus on planning and implementing SEO strategies to increase revenue through organic channels. Alderson's experience includes managing budgets to achieve CPA targets and optimizing social media and video campaigns for clients.