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Varadaati Gurucharan Reddy is an Associate Partner in Decision Science and Analytics at Thence: The Product Success Company since February 2023, following a tenure at Mu Sigma Inc. where Varadaati progressed to Decision Scientist 3. In previous roles, Varadaati designed performance tracking systems for a Fortune 20 software technology firm, developed a Data Quality Management framework, and supported a US-based pharma retailer with performance analytics for an eCommerce feature. Varadaati's earlier experience includes assisting an Australian retailer with cost price validation through real-time analysis and creating automated data frameworks. Varadaati holds a Post Graduate program in Data Science and Engineering from Great Lakes Institute of Management and a Bachelor's degree in Mechanical Engineering from the University of Bradford.