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Puja Parashar is a Visual Designer currently working at shumee since March 2023, following a three-year tenure as a Graphic Designer at Potato Skins from March 2020 to March 2023. During this time, Puja led the visual identity initiatives, including brand positioning, promotion, and digital marketing for over eight brands, achieving a 50% increase in brand promotion through the conceptualization of functional design concepts. Puja holds a postgraduate degree from Pearl Academy (2017-2019) and a Bachelor of Science in Physics from the University of Calcutta (2014-2017).