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Matt Friedman is a seasoned analytics professional with extensive experience in marketing data analysis and reporting. Currently serving as a Senior Principal Analyst for TA Reporting and Analytics at BAE Systems since September 2024, Matt previously held the role of Senior Marketing Data Analyst at The General® from May 2018. In this capacity, Matt functioned as the chief data curator and report developer, streamlining processes to enhance efficiency among colleagues and partners while driving sales growth. Prior positions include Business Intelligence Analyst IV at Change Healthcare, Manager of Marketing Operations & Reporting at Altair Customer Intelligence, and roles at Sullivan Branding, Praxis Communications, and Gish, Sherwood & Friends, each contributing to expertise in data-driven marketing strategies and client relationship management. Matt holds a Bachelor of Science degree in Communication with a focus on Advertising and a minor in Business from the University of Tennessee, Knoxville.