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Lauren Mira is a seasoned professional in revenue optimization and digital marketing, currently serving as Revenue Optimization Program Manager at The General® since April 2018. Mira successfully launched a leads program that generated $10M in incremental premium in its first year and currently manages its operations to ensure a seamless customer experience. Previously, Mira held positions such as Digital Analyst at The General®, where data insights were leveraged to support marketing teams, and Digital Marketing Specialist at PureRED, managing in-store promotional events for Dollar General. Earlier roles include sales associate at Kate Spade New York, volunteer assistant coach for the Vanderbilt University Women's Tennis Team, and various positions in event planning and marketing. Mira earned a Bachelor's Degree in Human and Organizational Development from Vanderbilt University in 2014.