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Laura Aranda Rivera is a seasoned professional in data strategy and business intelligence with a comprehensive background in driving data initiatives and performance marketing across various industries. Currently serving as a Data Strategist at Medida since January 2021, Laura has successfully defined and monitored data reporting initiatives, overseeing the development of reporting solutions and data visualizations to enhance decision-making processes. Prior experience includes roles as BI Analytics Lead and BI Specialist, where Laura contributed significantly to the business intelligence roadmap and developed impactful reporting solutions. Additional experience includes leadership in performance marketing at Freepik Company, media buying at Mobusi, and consulting for new technological businesses at Sprita Startups. Laura holds an Industrial Engineering degree from Universidad de Málaga and an MBA from Esesa.