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Chris Herschend currently serves as the Director of The WONDER Project, focusing on creating impactful films and television that inspire hope. In addition, Chris has held the position of Chair at Herschend Family Entertainment since 2019, overseeing strategic initiatives for the company. As a co-founder of Elmwood Management LLC, Chris is involved in diversified investments and financial services. Additional experience includes a directorship at E. Ritter & Company and a prior advisory role at Momentus Technologies. Chris also led Ride The Ducks International, LLC as President, expanding operations significantly during tenure. Early career highlights include an associate role at a private family investment office and a managerial position at The Coca-Cola Company. Academic credentials include a Bachelor of Arts in English and an MBA from Emory University, along with further executive education from Kellogg.