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Rob Patterson is an experienced marketing professional specializing in fan engagement and event marketing within the sports industry. Currently serving as the Associate Director of Marketing at The University of Texas at Austin since October 2023, Rob has previously held positions at the University of Oklahoma, where tenure included roles as Associate Director of Fan Engagement & Event Marketing and Assistant Director of Marketing and Fan Experience. Further experience includes an Athletic Marketing Assistant role at the University of Northern Iowa and an Athletic Marketing & Fan Experience Internship at the University of Mississippi. Additional roles in the sports sector include positions as a Box Office Assistant with the Memphis Express and Game Presentation Intern with the New Jersey Jackals. Rob holds a Bachelor of Arts in Sport Administration from the University of Mississippi and a Master of Arts in Sport Administration from the University of Northern Iowa.