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Cindy Rupp Valdez, MS, currently serves as the Director of Marketing Technology and Marketing Product Manager at the University of Arizona, implementing Salesforce Marketing Cloud and Social Studio to enhance marketing efforts across the institution. Prior to this role, Cindy held positions as Marketing and Communications Manager and Coordinator at the University of Arizona College of Architecture, Planning and Landscape Architecture, where impactful media communications were developed. Cindy’s career also includes experience as Digital Sales Manager at Arizona Daily Star and Sales Development Manager at Lee Enterprises, focusing on digital sales and training for advertising executives. Earlier roles included Advertising Account Executive at Napa Valley Register and Membership Coordinator at Fit One Athletic Company. Cindy earned a Master of Science in Marketing from the University of Arizona and a Bachelor of Arts in Communication Studies from California State University, Chico.