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Peter M. Metcalfe is a creative professional with extensive experience in advertising and copywriting. As the Creative Director and Founder of The Unicorn since January 2018, Peter emphasizes the creation of original work that engages audiences. Concurrently, Peter serves as a lecturer at Tekstlinjen, teaching name-generation and manifesto writing to copywriting students. Prior to these roles, Peter held positions at notable agencies including Ogilvy Paris, where responsibilities included serving as Associate Creative Director and Senior Copywriter for high-profile clients such as Nestlé, Mattel, and Coca Cola. Previous experience also includes work with brands like Carlsberg and Puma. Peter's academic background includes a degree in Creative Copywriting from the Advertising School of Copenhagen and education at the Western Academy of Beijing.