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Jan Paul Vejrup is an experienced Research & Insights Manager at The Unicorn since February 2023, specializing in strategic planning, market segmentation, consumer analysis, and insights work for clients and stakeholders. Previously, Vejrup served as an Analysekonsulent at Jysk Fynske Medier from October 2018 to February 2023, where contributions included providing data-driven insights to sales teams and developing an internal pricing calculator. Vejrup also held the role of Business Development Manager at The Right People A/S in early 2018 and served as an Ambassador for Venture Cup Denmark from October 2015 to September 2016, promoting startup development among students. Vejrup holds a Master of Science in Marketing from Aarhus University and a Bachelor's degree in Economics from Aarhus Universitet Herning, along with an HHX degree in Economy from Gymnasiet HHX Ringkøbing.