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Lana Darwan is a seasoned marketing professional with extensive experience in brand and media marketing. Currently, Lana serves as the Manager of Brand Marketing at The Trade Desk since September 2024. Prior to this role, Lana was Associate Media Director at Merkley + Partners, focusing on Mercedes-Benz USA, and held the position of Manager of Digital Investment at Wavemaker, working with L’Oréal, USA. Lana's career includes roles such as Integrated Media Planner at Merkley + Partners and Assistant Media Planner at Publicis Media, along with earlier internships in digital and social media at Power2U Consulting and marketing support at el Grocer. Lana earned a Bachelor of Science in Business Administration and Management with a focus on Marketing and Retailing from the Questrom School of Business at Boston University.