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Gaurav Mashruwala is a seasoned professional in the media and entertainment industry, currently serving as the Business Head for Viacom18 LIVE at Viacom18 Media Private Limited since September 2019, where responsibilities include managing P&L and developing live experiences. Prior to this, Gaurav held significant leadership roles at DOIT CREATIONS, including Chief Innovation & Creative Officer and Chief Marketing Officer, focusing on strategic partnerships and marketing execution. Gaurav co-founded Red October and WallUp, offering talent consultation and advisorship services, respectively. Earlier experience includes the position of CEO for ELLE Magazine and its related brands, where Gaurav oversaw business operations and revenue maximization. Additional roles span various marketing and sales leadership positions at KOOH Sports, Network 18 Media, Percept D'Mark, and The Walt Disney Company. Gaurav holds an MBA in Marketing from KJ Somaiya Institute of Management.