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Martina Iovine is a seasoned marketing and communications professional with extensive experience in trade, advertising, and digital campaigns. Currently serving as a Trade & Marketing Acquisition Specialist at Telepass since March 2021, Martina oversees advertising campaigns across various media, manages communication activities, develops customer journey strategies, and utilizes Salesforce for marketing automation. Previous positions include Marketing & Communication Specialist at Hertz, where tasks involved strategic communication development and campaign management, and Advertising & Digital Campaign Executive at Groupe Renault, focusing on cross-media communication projects. Educational qualifications include a Master's degree in Marketing & Digital Communication from Università LUMSA and a Bachelor's degree in Languages in Information Society from the University of Rome Tor Vergata.