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Sam Cooper is a Senior Analytics Architect at The Telegraph since March 2018, previously serving as an Analytics Architect, focusing on maintaining and implementing Adobe Analytics across the organization's platforms. Responsibilities include managing a small implementation team, developing sitewide data layers, and ensuring quality data reporting while collaborating with various teams. Prior to The Telegraph, Sam worked as a Technical Web Analyst at Gocompare.com, contributing skills in analytics software implementation and reporting, and as a Junior Web Developer at WebBox Digital, where website development for clients was the primary focus. Educational background includes a degree from Aberystwyth University and attendance at Brynmawr Foundation School.