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The Data and Analytics team at The Student Room Group is responsible for leveraging the vast amounts of data generated by over 10 million monthly visitors. This team provides essential insights into student behavior and preferences, supports data-driven decision-making, and ensures optimal engagement between brands and students. They conduct in-depth research, manage data protection, and use analytics to maximize the effectiveness of marketing strategies and improve user experience on platforms like www.thestudentroom.co.uk and www.getrevising.com.