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Marieta Ivanova is an experienced professional in CRM operations and marketing, currently serving as the CRM Operations Manager at Flutter International since June 2024. Prior to this role, Marieta held the position of CRM Execution Project Specialist at The Stars Group, focusing on customer communication strategies including email campaigns and in-client messaging. Marieta's background includes extensive experience as an Account Executive in email marketing at Experian, where responsibilities included executing campaigns and conducting A/B testing using various marketing tools. Earlier in Marieta's career, positions as Traffic Manager at TV7 and Marketing Manager at CMC LTD contributed to a strong foundation in media communication and ad sales management. Marieta holds a Bachelor's degree in Business Administration from the University of Portsmouth and a Master's degree in International Business from New Bulgarian University, complemented by additional training from DigitalPRO.