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Sian Jenkins is an experienced professional in the sports business sector, currently serving as the Director of Major Events & Campaigns at The Sports Consultancy since April 2013. In this role, Sian has overseen the development of innovative solutions for a diverse range of clients, focusing on maximizing returns from sponsorship and event management. Prior to this, Sian worked as a Consultant at Deloitte from August 2009 to April 2013, where a significant portion of efforts was dedicated to the operational readiness programme for the London Organising Committee for the Olympic and Paralympic Games. Sian holds a first-class degree in History from the University of Bristol and has further qualifications from The Chartered Institute of Management Accountants.