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Amber Williams is a Senior Manager at The Sound, where responsibilities include leading global strategy and research projects while managing teams across offices in London, Chicago, and Vancouver. Prior to this role, Amber served as a Consultant and Analyst at The Value Engineers, overseeing various brand strategy projects for a global client portfolio. Additional experience includes a Marketing Internship at Jordans Dorset Ryvita, Brand Ambassador for Ape Snacks, Co-Founder of Commando Beanies LTD, a Research Internship at Hakluyt, and various roles in retail and education. Amber holds a Bachelor of Arts in Geography from Durham University and completed a Marketing Week Mini MBA.