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Joost van Rooij is currently Bestuurslid Communicatie at AWS Eendracht. Previously, Joost held the role of Chief Marketing Officer at The Sharing Group, overseeing branding, marketing, and business development for brands like Mijndomein, MyWheels, and EnergyZero. Joost is also Head of Marketing & Ventures at Hotels for Trees, emphasizing the importance of making an impact. With a background in various marketing roles and a Master's degree in Business Administration, Joost has been involved in strategic leadership and innovation within the industry.