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Karen Benedetti, MBA, is a seasoned marketing executive with extensive experience in the banking and financial services sector. Currently serving as the Senior Vice President of Marketing at The Savings Bank - TSB, Karen has successfully directed brand, marketing, and digital initiatives, achieving over 125% growth in online banking within the first year. Previous roles include Chief Marketing Officer at Penn Community Bank and Vice President at both Optima Bank & Trust and Service Credit Union, where Karen developed and executed strategic marketing plans that contributed to significant growth and market presence. Karen's expertise spans multi-channel marketing, branding, public relations, and digital strategy, supported by an MBA in Finance and Information Systems from Pace University-New York and a Bachelor's degree in Economics from the State University of New York Cortland.