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Dipin Vijay is an accomplished digital marketing professional with extensive experience in managing paid media strategies across various platforms. Currently serving as Paid Media Manager at The Royal Commission for AlUla since December 2023, Dipin oversees Google Ads and social media advertising campaigns. Prior roles include Performance Marketing Specialist at AD Ports Group, Digital Marketing Manager at Way.com, and Assistant Manager - Digital Marketing at Emirates Group, where key contributions included a significant budget management and improving PPC performance. Earlier experience includes a Business Operations Analyst position at Accenture, where Dipin developed digital strategies for diverse clients, and roles at Zoho Corporation focused on SEM and social media analysis. Dipin holds a Bachelor's degree in Maths from Loyola College.