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Tom McCann is an experienced data and insights professional currently serving as the Senior Insights Manager at The River Group, a position held since May 2023. McCann's extensive background includes roles such as Data Analyst at Thumbstoppers and Freelance Senior Data Analyst, focusing on social insights and strategy. Previous positions include Senior Data Strategist at Apparent, Senior Strategic Data Analyst at freuds, and Senior Insights Analyst at both Leo Burnett Group UK and Holler. Early career experiences include social media monitoring and analysis at Testify Digital and Steak, highlighting a strong foundation in social media strategy and content creation. Tom McCann's educational qualifications include a BA (Hons) in Animation from the University for the Creative Arts and a Foundation Certificate in Art & Design from Ulster University.