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Roseann Fernandez is a seasoned marketing executive with extensive experience in brand strategy and product development within the consumer packaged goods and beauty sectors. Currently serving as Partner and Marketing Executive at The Rare Form since May 2024, Roseann previously held the role of Vice President of Brand Marketing & Creative at Scale Media, overseeing a portfolio of wellness and beauty brands. As the Founder of Passion for Beauty Agency LLC, Roseann provided consulting services across all stages of brand development for diverse clients. Additional roles include Vice President Marketing at TILT Holdings and consulting positions with Trulieve and Advanced Nutrients. Roseann's specialties encompass strategic marketing, product and formula development, go-to-market strategies, advertising campaigns, and e-commerce growth, supported by a degree from the University of California, Berkeley.