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In 2008 Doron founded Promise Communities (now C Space): a company specializing in solving brand, innovation and insight challenges through mass online collaboration. In eight years, he grew it into a 140+ person leading innovation agency delivering programs for the likes of Twitter, Spotify, Samsung, British Airways, Hilton, EE, and Diageo. Having sold the business to Omnicom, Doron now lives and breathes travel. Having moved country every few years and having a total undetectable accent, no one is really sure where Doron is from. He is also into some seriously bizarre music no one can quite understand, but that won’t stop him trying to explain.