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Sammy Pisano serves as the Director of Account Management at The Orchard since June 2017, overseeing relationships with streaming services to enhance visibility for around 250 new releases weekly. This role entails collaborating with artists, managers, and label partners to create fan-driven marketing campaigns for both emerging and established artists, including notable names like Bad Bunny and Jorja Smith. Sammy has held various positions within The Orchard, including Associate Director and Senior Manager of Account Management, where responsibilities included leading business reviews and providing market analyses to executive leadership. Prior experience includes roles at RED Distribution, where Sammy managed partnerships and executed retail marketing plans. Educational qualifications include a Bachelor of Arts in Music from the University of North Carolina Wilmington and a Master of Arts in Global Entertainment and Music Business from Berklee College of Music.