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Darrin Desmedt C.Mgr., CAPM, currently serves as the Category Manager for Deli, Bakery, and Branded Food Service at The North West Company since February 2018, leading a team to achieve market share targets and enhance consumer loyalty. Previously, Darrin held roles including Associate Category Manager, where analytics and vendor relationships were leveraged to meet financial goals, and Territory Manager at Canadian Blood Services, responsible for developing strategic recruitment plans. Additional experience includes positions at CDI College focused on admissions management and community development, as well as management at Jump.ca. Darrin holds multiple certifications in project management and business analysis from institutions including McMaster University and RRC Polytech, complemented by a diploma in Sales, Administration, and Marketing.