Shankar Ganesh is an accomplished Product Manager with extensive experience in the media and technology sectors. Currently at The New Yorker since October 2020, Shankar previously served as Product Lead for Mobile Apps and Web at The Hindu, where Shankar pioneered a subscription model for online products, significantly reducing dependency on advertising revenue. Other notable roles include Product Lead for the UMANG app under the Government of India's Digital India initiative, and various product management positions at Idea Cellular Ltd, Spice Digital, and ValueFirst Digital Media Pvt. Ltd. Shankar holds an MBA in Marketing from the Indian Institute of Planning and Management and a B.Sc in Biotechnology from Maharaja Ganga Singh University.