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Matthew Unicomb is a Creative Marketer at flowkey, where efforts focus on driving organic growth for a piano-learning app boasting over 10 million users and overseeing SEO and copywriting for a website with over 500,000 monthly visits. Unicomb also contributes to The New Arab and Middle East Eye, providing insights on culture and politics in Germany. Previous roles include Copywriter at Native Instruments for the TRAKTOR software, Online Editor at Exberliner, and Reviews Editor at Resident Advisor, where oversight included single reviews and hosting podcasts. Early experience includes internships at The Sydney Morning Herald and a role as Culture Editor at Blitz Magazine UNSW. Unicomb holds a Bachelor's degree in English Language and Literature from UNSW.