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Peter Kelly is an accomplished financial executive with extensive experience in senior finance roles across various industries. Currently serving as Chief Financial Officer at The Midcounties Co-operative since September 2019, Peter has a robust background that includes significant positions at Dunelm, where responsibilities ranged from Finance Director Digital to Finance Director Group, and Deputy CFO, overseeing comprehensive financial operations and leading a large finance team. Previous experience also includes roles as Finance Director for Monsoon Accessorize and Group Financial Controller at Halfords, along with foundational experience at Ford Motor Company. Peter holds a degree in Economic & Finance from Northumbria University, enhancing a well-rounded expertise in financial management and strategic growth initiatives.