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Barbara Rainford has been the Director at The Midcounties Co-Operative since December 2020. Prior to this, they were with BCRS Business Loans, Strawberry Fields Darwin Matrix, Shropshire Jelly, Federation of Small Businesses, and Co-op Futures. From August 2019 to December 2020, they were also a Board Member for Shropshire Providers Consortium. Additionally, they have been the Chair of Board of Directors for Co-op Press Limited since July 2019.

Barbara Rainford completed a London Chamber of Commerce Private Secretaries Certificate at Bournville College in Birmingham. Barbara also attended Kings Norton Girls Grammar School and Colmers Farm Infants and Junior School.