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Malgorzata Pawlak

Cross Channel Media Director at The Marketing Practice

Malgorzata (Gosia) Pawlak has an extensive work experience in the field of marketing and advertising, with a focus on paid search and cross-channel media strategy. Malgorzata (Gosia) is currently working as a Cross Channel Media Director at The Marketing Practice, where they oversee the planning and execution of cross-channel paid media strategies for global B2B organizations. Prior to this, they worked at Gymshark as a Paid Search Manager for North America, responsible for managing the Paid Search strategy and budget for the US and Canadian markets. Malgorzata (Gosia) also has experience as a Paid Search Supervisor at 90octane and as a Paid Search Senior Strategist at Booyah Advertising, where they developed and managed paid search strategies and conducted data analysis to improve performance and ROI. Additionally, they have held various roles in digital advertising and research positions at companies such as Cabela's, Trada, Millennium Challenge Corporation, University of Denver, Search For Common Ground, and The White House Project.

Malgorzata (Gosia) Pawlak holds a Master of Arts degree in International Development from the University of Denver, which was obtained from 2010 to 2012. Prior to that, they completed their Bachelor of Arts degree in Political Science at Barnard College, Columbia University, from 2006 to 2010. Malgorzata (Gosia) also has additional certifications in Google Ads - Shopping, DoubleClick For Advertisers, and Google Ads - Advanced Search, obtained in different years.

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