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JoAnn Sciarrino serves as a Professor of Advertising and Director of the Stan Richards School of Advertising & Public Relations at The University of Texas at Austin, holding the Isabella Cunningham Chair in Advertising in Moody College since July 2018. Prior to this role, JoAnn was an Executive Consultant at Hearts & Science and served as the Knight Chair in Digital Advertising and Marketing at the University of North Carolina at Chapel Hill from July 2012 to July 2018. JoAnn's earlier experience includes a significant tenure as EVP of Research and Consulting Services at BBDO North America from May 2001 to July 2012 and a brief position as an Adjunct at Emory University in 2012. JoAnn obtained an MBA in Decision Science from Emory University - Goizueta Business School between 1995 and 1998.