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Ashley Daisley

Vice President – Qualitative & Multicultural Insights at The Link Group

Ashley Daisley has extensive work experience in marketing research and insights. Their most recent role was as the Vice President, qualitative insights specialist at The Link Group, where they led primary qualitative research projects and developed multicultural research initiatives. Prior to that, they worked as a Shopper Insights Senior Manager at Amazon and as an Enterprise Analytics & Human Insights Senior Manager at Procter & Gamble. Throughout their career, Ashley has gained experience in designing and executing qualitative research studies, optimizing product innovation, and implementing global learning strategies. Ashley has also been involved in diversity and equality work at the NAACP. Ashley's early career included roles at Worcester Polytechnic Institute and a consumer market knowledge internship at Procter & Gamble.

Ashley Daisley earned a Bachelor of Science degree in Biomedical Engineering from Worcester Polytechnic Institute, which they attended from 2008 to 2012. Ashley later pursued a Master of Business Administration (M.B.A.) in International Business from the University of Cincinnati, completing their studies from 2015 to 2018. Additionally, they obtained a certification in "Consumer Behavior Trends: Meet the Postmodern Consumer" from LinkedIn in November 2021.

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