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Chris Welham is an accomplished executive with extensive leadership experience in the licensed retail sector. Currently serving as Chief Executive Officer at Licensed Trade Charity since March 2024 and as a Non Executive Director at Robinsons Brewery, Chris has held significant roles including Chief Customer Officer at S4labour and Non Executive Chairman at KAM Research and Insights. Previous positions include Managing Director at Chris Welham Consulting Ltd, Chief Executive Officer at Wadworth, and Managing Director at Spirit Pub Company PLC, where strategic growth and operational efficiency were prioritized. Chris's background also encompasses advisory roles with the British Institute of Innkeeping and Pub Governing Body Ltd, showcasing a commitment to improving governance and relationships within the pub sector. Educational qualifications include a BA (Hons) in Business Studies from Sheffield Hallam University and a Graduate Diploma in Business from the Chartered Institute of Marketing.