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Tamara Dominick is a seasoned marketing professional with extensive experience in the retail and consumer products sectors. Currently serving as Senior Director and Head of Americas B2B eCommerce Marketing at The LEGO Group since 2013, Tamara has a proven track record in strategic business planning, omni-channel partnerships, and P&L management. Previous roles at The LEGO Group include Senior Director of Key Account Management for Target and Director of Customer Development, where Tamara achieved significant results, such as launching the LEGO Friends category that exceeded initial expectations and won a Toy of the Year award. Earlier in their career, Tamara held the position of Associate Brand Manager at Ben & Jerry's, focused on values-centered marketing that aligned with the company's social mission. Tamara holds a BA in Business Management with a concentration in Marketing from Western New England University.