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Remi Marcelli is a seasoned marketing executive with extensive experience in the advertising and branding industry. Currently serving as SVP for Gaming & Metaverse experiences at the LEGO Group since February 2016, Marcelli has also held various senior leadership roles at the company, including SVP and Head of Global Product Group for New Businesses and head of The LEGO Agency, overseeing a team of over 450 professionals in global marketing and communication. Prior to joining the LEGO Group, Marcelli was EVP and General Manager at Proximity BBDO Paris, managing a substantial P&L while serving major clients such as P&G and Mercedes-Benz. Previous roles also include managing director at Proximity BBDO focusing on global CRM for P&G and strategic planning positions at agencies like OgilvyOne and DDB Paris, further demonstrating expertise in digital strategy and client relationship management.