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Petra Prokopova is a seasoned marketing and strategy professional with over 15 years of experience, currently serving as the Global Adult Portfolio Strategy Director at the LEGO Group since February 2011. Petra has held various key positions at LEGO, including Senior Global Marketing Manager and Regional Senior Brand Manager for REEMEA, where efforts focused on developing strategies for diverse audiences, such as expanding the brand appeal to girls in Central and Eastern Europe and the Middle East. Previous roles include Brand Manager at Johnson & Johnson, overseeing marketing plans for notable brands like Listerine, and contributions to Coca-Cola HBC Austria’s UEFA EURO 2008 promotions. Petra holds degrees in International Trade from Prague University of Economics and Business and International Management from Université catholique de Louvain.