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Joachim Blicher is a seasoned digital product designer with extensive experience spanning multiple roles in various companies. Currently serving as a Senior Digital Product Designer at the LEGO Group since December 2021, Joachim also held the position of Interim Lead Digital Product Designer. Prior to this, Joachim founded Browzery.com, creating a tool for managing digital bookmarks. At Videncentret Bolius, Joachim worked as a Senior UX Designer, focusing on digital solutions for homeowners. Additionally, Joachim contributed to education as a Guest Lecturer at Zealand - Sjællands Erhvervsakademi. Previous expertise includes UX specialization and advisory roles at Operate A/S, and digital design and development for Bonnier Publications A/S and Benjamin Media. Education includes a degree in Multimedia Design and Communication from Zealand - Academy of Technologies and Business.